Now I’m the door to door saleswoman. Last week and this week I’ve been approaching the high end hotels here in LA. Since I don’t have a car, I take public transportation and walk all over Hollywood to the famous Sunset Strip bag in hand. It’s been extremely hot. At the end of the day, I’m tired, sweaty, my dogs are howling in pain (my feet) and exhausted. I had more bags in the briefcase.
This is the unglamorous side of a small business owner. Not that I’m complaining if it sounds like it but this is the realistic side and what you have to do if you want to grow your business. Let people/companies know you exist. Which means getting out of the house and hitting the pavement or on the phone.
As much as I enjoy having the pop up store, I truly desire to have my own small retail store for my company Wild Beauty. This means stepping outside ones comfort zone, fighting another round of fear and handle rejections because not everyone is going to be enthusiast about what I’m selling and that’s okay. I know and have unwavering faith in myself and the products I sell will be beneficial addition to any hotel, spa or boutique.
Each bag had 2 aroma-therapeutic body oils, brochure and business card. I wanted to appear professional, I talked with confidence (not arrogance) there’s a difference. Made eye contact with everyone and took business cards. What I learned is that for the higher end hotels just about all had a concierge service. They would deliver my samples to the sales/marketing or purchasing department. It can be either or it just depends on the hotel.
I’m glad I chose I wanted to be stylish with a mix of professionalism because more than once I received a shrewd but very disguised once over. This is why it’s so important to be put together. Two of the concierges called the marketing and sales department, informing them they were coming up with a package and delivered Wild Beauty’s body oils. I had to fight to keep my mouth from giving a huge shout of victory.
Instead I casually strolled out of the hotel and walked far enough away where I could cut loose and did. I know people thought I was a straight up lunatic. I didn’t care. You have to celebrate the small achievements. After walking all overHollywoodand the Sunset Strip in the heat and sore feet, I earned the right to celebrate.
None of the concierge at the hotels turned me away and 95% gave me their business cards before I could ask for it. I was told that having all my information put together in the bag makes their job a lot easier.
I’m not going to say which hotel it was but a male concierge said, “Being prepared and having all your material and information together (like I had in my bag) gives them a better impression. A better chance of getting your product, service or whatever it is you want to give to the person or department sooner rather than later.”
A female concierge advised, “Remember you respresent your business, take pride in what you wear and this goes for the way you talk. It’s easier to take a person serious when their not chomping down on piece of gum telling you to please deliver this.” I was surprised by the advice because I didn’t realize people came to them doing this absolute no no’s but they do all the time.
Next week, I’m going to more the high end hotels and boutique hotels in Santa Monica and Beverly Hills. Wild Beauty’s newest aroma-therapeutic oil(which will be in some of the sample bags) Rose Bud and White Tea will be the featured in our next blog webisode tomorrow Friday, August 26th. It goes on sale Sept 1, 2011. Next month Wild Beauty will be celebrating our 1 year anniversary.
Felecia Scott/ Natural Skin Care Artisan