Sunday I was on Larchmont Blvd just south of Beverly 200 yards away from the farmers market doing Wild Beauty’s Pop Up Store and that night I’m walking and taking pictures on the red carpet with Wild Beauty’s logo and products. How fantastic is that!!!
Last night was a night I will never forget. First, seeing Wild Beauty‘s Logo on the red carpet and people taking pictures next to Wild Beauty’s name was a thrill. I couldn’t stop grinning from ear to ear as several people recognized my company and knew who I was. Now I’m not famous but it definitely did validate that what I was doing as far as marketing, promoting and social media was correct. Even though everyone is telling me a I need to hire a publicist (meaning spending thousands of dollars which I didn’t have) to get exposure in the GIGANTIC ocean known as Los Angeles, to quote Frank Sinatra, “I did it my way!”
As you know Wild Beauty has been in business one year. It took a lot of networking, establishing relationships and hard work. This didn’t happen over night. It took a year but it’s possible to do it yourself without spending thousands of dollars with a publicist. Since it’s your business, company or service, you should be the one establishing the relationship, because you are the face of your company. People want to get to know you and what you’re about.
So get out there, step outside your comfort zone and get to know people.
Felecia Scott/Founder Wild Beauty