The Beauty and Power of Word of Mouth Marketing

Mark a bartender (and a really cute one) and co-worker at the restaurant I work at came up to me and said, “Hey, I heard you make an oil for aches and pains. Do you make one for shaving? I get really bad razor burn.” To which I replied. “Of course.”

I brought Mark a sample of Wild Beauty’s Kickin it shaving oil. When I came to work the next day, Mark was waiting for me. He thanked me profusely for the oil. He loved it. For the first time in he didn’t know in how long, he actually enjoyed shaving. Mark proudly turned his head from side to side. “Look! Look! No razor burn. My skin is so soft.”

I was grinning ear to ear just as he was. Amazed, in awe and humbled by the experience at how something simple as shaving can turn into a nightmare. By applying Kickin It as a pre­-shaving oil turned an unpleasant experience to an enjoyable one.

Thanks to Mark, he has been raving about Kickin It shaving oil to his friends and our co-workers. He told everyone. They would seek me out in the pit (the dishwashing pit). You will find me washing dishes five days a week.

“Hey, Felecia, I’ve been hearing great things about your shaving oil.”

“Mark, told me how much your shaving oil worked for him. So I was wondering…”

“Are you, Felecia? Can I get a sample of your shaving oil? I have really bad razor burn.”

I’ve been getting approached about twice a shift. The guys and a few girls bought 1 oz sample bottles from me for $10. They next time I was working, would seek me out in the dish pit. The first thing the guys would do is lift their head and say, “Look! Look! No razor burn.” The women, “Thank you, Felecia my husband or boyfriend were impressed with your shaving oil. No more razor burn and shaving irritation” or “The itching that I get after waxing is gone. I don’t know what you put in it but you have a loyal customer here.”

I have several people waiting for my business to open June 1st, so they can buy my products. With Wild Beauty’s Oh My Aching aromatherapy oil for aches and pains, I have a 50 person email list waiting for the oil to go on sale. They also received a coupon code to take $5.00 off their purchase price. This all came from the word of mouth of my testers about their experience, posting their reviews on Wild Beauty’s and their Facebook page, telling their friends and family, sharing their sample with people.

This is the first time since I’ve been in business and experienced the true power of word of mouth marketing. My clients because I don’t like calling them customers are very passionate and loyal to Wild Beauty’s shaving and aches and pains oil. I went on Wikipedia and I loved their explanation of what word of mouth marketing is.

“Word of mouth marketing is an unpaid form of promotion—oral or written which satisfied customers tell other people how much they like a business, product, service, or event. Word-of-mouth is one of the most credible forms of advertising because people who don’t stand to gain personally by promoting something put their reputations on the line every time they make a recommendation.” 

Which is so true. People like to do business with people they trust and like. If you have a product or service that improves their life or makes it easier you’ll begin to see your business start to grow, flourish and become prosperous as I have. I’m not even open yet.

Felecia Scott

Founder / Wild Beauty

Embrace your entrepreneurial spirit! Believe in It! Live it! Own It!

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4 thoughts on “The Beauty and Power of Word of Mouth Marketing

  1. Hi Fairie Midwife! Patience really does pays off. I’m also going into my second year of business and it takes time and you have to keep at it. I’m thrilled that your business is doing well and people are talking about how great it is. I think that is the biggest compliment any business can have.

  2. Yes,You are so right,when people find something that works for them they will tell other people.I’m in your corner 100%
    Jimmy

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